We build the list, own the infrastructure, write every sequence and work the replies. You get B2B appointments in your calendar — not a dashboard full of open rates.
Tell us who you sell to. We'll size the addressable list and give you a realistic meeting forecast before you commit to anything.
Four stages, all handled by us. Nothing here is outsourced to a tool and left to run.
We define the exact accounts and job titles worth emailing, then build and verify the list. Bounce rate stays under 2% or the list doesn't ship.
Secondary sending domains, SPF, DKIM and DMARC, then two to three weeks of inbox warm-up before a single prospect is contacted. Your main domain is never put at risk.
Three to five steps per prospect, personalised on a real trigger rather than a merge tag. Multiple angles run in parallel so we learn which offer framing wins.
We work the inbox daily, qualify replies against your criteria and put sales-qualified meetings straight into your calendar with full context attached.
It's outbound demand generation where a targeted list of decision-makers receives a short, personalised email sequence designed to start a conversation. Done properly it includes list building and verification, dedicated sending infrastructure, human-written copy, deliverability management and reply handling — not just a tool pushing volume.
Appointment setting is the outcome; cold email is the channel we use to get there. We don't stop at generating replies — we qualify them against your criteria and book the meeting into your calendar, so your sales team only spends time on conversations worth having.
On our Growth retainer, most clients see between 8 and 20 sales-qualified meetings a month once the campaign is past its first optimisation cycle. The honest variable is your addressable market and offer strength — if the list is small or the offer isn't proven, we'll say so before you sign.
First campaigns go live at around week three, once domains are warmed. First replies typically arrive within days of the first send; a reliable, repeatable meeting rate usually settles by month two or three.
UK B2B rules are not a blanket permission to email anyone at work. PECR generally allows marketing emails to corporate subscribers without prior consent, provided your identity and opt-out are clear. Sole traders and some partnerships are treated as individual subscribers, so consent or a qualifying soft opt-in is generally required. Named-contact personal data also requires compliance with UK GDPR, including a lawful basis and objection handling. We assess the audience and apply suppression before sending.
No. Infrastructure and tooling are included in the retainer. If you already run a stack we can work inside it — see our breakdown of the best cold email software if you'd prefer to keep sending in-house.
Qualified lead generation
The measure of a B2B cold email campaign is not the number of names contacted. It is how many relevant buyers progress from outreach to a conversation your sales team considers worth having. Work backwards from your deal value, sales capacity and ideal customer profile.
Start with industries, headcount, territory and seniority, then narrow the list using fit signals such as existing technology, funding, vacancies or a known business change. A carefully bounded list gives you more useful learning than running the same pitch to every job title at a large company.
For example, a qualified meeting might require a company in the agreed size band, a decision-maker who explicitly wants to discuss the offer, and a confirmed time. That is an illustrative definition, not a promised outcome. Specify what happens when a buyer cancels, has no budget, or requests information without wanting a meeting.
Open tracking can be distorted by mailbox privacy protections. We would prioritise accepted positive replies, attended meetings, sales-qualified opportunities and proposals. Use source and segment-level reporting to identify which messages lead to revenue discussions instead of optimising solely for clicks or opening activity.
UK compliance guidance is dependent on the subscriber and the data used. Refer to the ICO's B2B marketing guidance for the distinction between corporate and individual subscribers.
Fifteen minutes, a straight answer on whether cold email fits your market, and a meeting forecast.
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