Four templates pulled from live UK campaigns, with the reasoning behind each one. Copy them, adapt the variables, and don't send any of them verbatim.
When something changed at the account — funding, hire, product launch.
Subject
your {{trigger}}
Body
Hi {{first_name}},
Saw {{company}} {{trigger_detail}} — congratulations.
Teams at that stage usually need pipeline faster than hiring allows. We book sales-qualified meetings for {{industry}} companies using cold email, fully managed.
Worth 15 minutes to see if the numbers work for you?
{{sender}}When you know the operational pain and can name it precisely.
Subject
{{pain_point}} at {{company}}?
Body
Hi {{first_name}},
Most {{role}}s we speak to at {{industry}} firms are stuck with {{pain_point}} — plenty of activity, not enough qualified conversations.
We fixed exactly that for {{similar_company}}: {{result}} in {{timeframe}}.
Open to a quick look at whether the same approach fits {{company}}?
{{sender}}Step 2, sent 3 days later on the same thread.
Subject
(same thread — no new subject)
Body
{{first_name}} — worth a conversation, or is pipeline not the priority this quarter?Final step. Gets more replies than any other message in the sequence.
Subject
(same thread)
Body
{{first_name}}, I'll close the loop here.
If outbound moves up the list later in the year, reply "later" and I'll come back in Q{{quarter}}.
{{sender}}None of it helps if your domain can't reach the inbox — start with email deliverability services.
Send your details and we'll email the complete pack — four sequences across SaaS, agency, professional services and recruitment ICPs, with the subject lines and cadence we run.
Templates work as a structure, not as a script. The sequence shape, length and ask are transferable; the first line, the pain point and the proof must be specific to the account. Sent verbatim at volume, any template that circulates publicly will underperform badly.
50-125 words for the first touch. Long enough to establish relevance and make one ask, short enough to read on a phone without scrolling. Follow-ups should be shorter still — often a single line.
Three to five steps over 10-14 days. Most replies land on steps two and four, and the break-up message consistently produces the highest response rate of the sequence.