Everything a cold email campaign needs, run end to end by one UK team: sending infrastructure, deliverability, verified lists, human-written sequences and reply handling. You take the meetings.
Campaigns fail at the weakest of these four. We run all four, which is why we can be held to a meetings number instead of an activity report.
Secondary domains, SPF/DKIM/DMARC, inbox warm-up and ongoing placement monitoring so your cold email actually reaches the inbox.
Email deliverability servicesWe define the accounts worth emailing, verify every address, and rebuild the list monthly so bounce rates stay under 2%.
Cold email lead generationHuman-written, personalised 3–5 step sequences. No AI slop, no spun templates, no spam-trigger language.
B2B cold email templatesWe work the inbox, qualify interest, and drop booked meetings straight into your calendar with context attached.
See what that costsWe map who buys, what triggers the buy, and which accounts are worth the send.
Secondary domains, authentication and 2–3 weeks of warm-up. Your main domain is never risked.
Angle testing, offer sharpening, and a 3–5 step sequence written for one specific buyer.
Send, measure reply rate by segment, kill what fails and scale what books meetings.
A fully-managed cold email service covers infrastructure (domains, authentication, inbox warm-up), targeting (ICP definition and verified list building), copy (personalised multi-step sequences), sending and rotation, deliverability monitoring, and reply handling through to a booked meeting. If a provider only does one or two of those, you're buying a tool, not a service.
Fully-managed UK retainers usually run £1,500–£4,000 per month depending on send volume, number of inboxes and how many ICPs you're testing. Our tiers are published in full on the pricing page — no per-lead fees and no setup charge.
Infrastructure and warm-up take roughly 2–3 weeks before the first send. Most clients see their first replies in week 4 and a repeatable meeting rate by month 2–3, once copy and segment data have been through a couple of iterations.
The rules depend on the subscriber type. Under PECR, marketing emails to corporate subscribers such as limited companies generally do not need prior consent, but you must identify the sender and offer a valid opt-out. Sole traders and some partnerships are individual subscribers and generally need consent or a qualifying soft opt-in. UK GDPR also applies when you process named contacts; document the appropriate lawful basis and comply with objections and privacy duties.
Both models work. Most clients use us as the top of funnel — we generate and qualify the conversation, their SDRs or AEs take the meeting. If you're weighing the two, we've broken down the numbers on our cold email vs hiring an SDR comparison.
Buying a managed outreach service
A fully managed cold email service should cover more than writing sequences and pressing send. The commercial question is whether it can repeatedly reach the right people, start useful conversations and hand them to your team without damaging your sending reputation.
Agree who supplies sending domains and inboxes, who sources and verifies the prospect data, who writes copy, and who checks every reply. If account access or follow-up depends on several suppliers, ask who is accountable when something breaks. Make sure your team can export campaign records and suppression lists.
Define the target company size, geography, buyer job title and commercial trigger. A polite response or a calendar booking is not necessarily a sales-qualified lead. Agree the circumstances under which a meeting is accepted, rescheduled or disqualified, then report the number of conversations actually held.
Check whether each recipient is a corporate subscriber or an individual subscriber such as a sole trader. Consent requirements under PECR differ, and UK GDPR can still apply when named people's data is processed. Expect a documented lawful basis where needed, clear identity, privacy information, prompt opt-out handling and accurate suppression records.
UK compliance guidance is dependent on the subscriber and the data used. Refer to the ICO's B2B marketing guidance for the distinction between corporate and individual subscribers.
Every service line, comparison and tool review in one place.
Fifteen minutes is enough to size your list, sanity-check the offer and tell you whether cold email is the right channel for you at all.
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